Best time to post on LinkedIn

Short answer: Tuesday to Thursday, 8am–noon in your audience’s time zone. Pick who you write for and where they are, and the chart re-draws in your local time.

Times below are shown in your time zone (UTC).

Best slots:

  1. Wed 8am100
  2. Tue 8am97
  3. Thu 8am95
  4. Wed 12pm82

Relative score, 0–100. Darker = better. A model based on published industry patterns, not your analytics — check your own post stats after a few weeks and trust those over any chart.

Best time by day

MondayGood, but let the inbox clear firstTuesdayOne of the strongest daysWednesdayUsually the peak of the weekThursdayStrong, similar to TuesdayFridayMornings onlySaturdayQuietest day for B2BSundayQuiet, with an evening bump

Why timing matters at all

When you publish, LinkedIn doesn’t show your post to everyone at once. It first shows it to a small slice of your network and watches what happens — do people stop, expand it, react, comment? Posts that do well in that early window are shown more widely. (LinkedIn’s engineering blog describes this multi-stage ranking; see how the algorithm works.) So the best time is simply when the people most likely to engage are scrolling.

How to find your own best time

  1. Start with the top slot for your audience above.
  2. Post at two or three different slots over three to four weeks, keeping the type of post similar.
  3. In LinkedIn’s post analytics, compare impressions and comments in the first 24 hours — not follower totals.
  4. Keep the winner, then test a new challenger. Plan the week in the post scheduler.

Be present after posting: replying to comments in the first hour keeps the conversation — and the post — moving.

Questions people ask

What is the best time to post on LinkedIn?

For most B2B audiences, Tuesday to Thursday between about 8am and noon in your audience’s time zone. Published studies from Sprout Social, Hootsuite and Buffer differ on the exact hour but agree on weekday mornings and midday. Your own analytics beat any general rule.

What is the worst time to post on LinkedIn?

Late evenings, overnight and Saturday tend to be weakest for professional audiences, simply because fewer people are browsing. Friday afternoon is also slow.

Does posting time matter on LinkedIn?

It matters most in the first hour or two, when LinkedIn tests a post with a slice of your network. Posting when your audience is online gives it the best chance to collect early reactions and comments. A strong post at an average time still beats a weak post at the perfect time.

Which time zone should I use?

Your audience’s, not yours. If most of your readers are in New York and you are in London, post around 1–5pm London time. The tool above converts the slots to your clock automatically.

How often should I post on LinkedIn?

Consistency matters more than volume. Two to five posts a week is a common range for people building a presence; LinkedIn has said posting more than once a day can reduce reach per post, since your posts compete with each other.